Everyone agrees that BI (business intelligence) needs to be “easy”. But what really defines easy? And easy for whom: technical implementation and support teams, analysts and report writers or business management and decision makers?
In today’s business environment, the sheer volume and complexity of data demands new ways to analyze it. But traditional approaches to business intelligence and reporting solutions have focused solely on the technical challenges of accessing and delivering raw data. We, on the other hand, focus on how to deliver that data “the last 18 inches”—the gap from the computer screen into the human mind—bridging the divide between raw data and actionable knowledge.
So where do we start? At the end … the end user, that is.
Business users know useful analytics when they see it. Often, however, business users are poorly equipped to design reports and dashboards themselves. Understandably, many organizations have been trying to find ways to enable business customers with self-service reporting that is not onerous to configure. We can help you deliver business self-service reporting that is more effective because it gives users the ability to explore in their data and analyze heuristically.
“You can derive such insight by playing with data in real-time, rather than relying on staff analysts to create big, ponderous, static PowerPoint presentations, which inherently limit the kinds of questions that executives bother to ask,” writes editor Wade Roush in Xconomy Magazine. Read the article