Aquarists needed an intuitive setup, a modern UX, and an information architecture that organized the data in a meaningful way. The app needed scalability to support multiple devices and to eventually accommodate entire systems of tanks. Another consideration was making the UI colorblind-friendly. Meanwhile, demand for the product was tremendous. To meet high demand and stay ahead of competition, we sought to deliver the MVP as soon as possible.
We spent some time interviewing an aquarist as our subject matter expert to gain a sense of what was most important to them in the app. After this research, we spent time defining the key screens and the level breakdowns of each parameter.
After speaking with future users and the team at Mindstream, we knew we wanted to maintain a friendly aesthetic. Many aquarists use their tanks as a soothing and relaxing pass time, we wanted to carry that feeling throughout the application for a more holistic experience.
The final deliverables were an MVP that accomplished the user goals set during the discovery phase. We were able to define a workflow that matched the aquarists’ priorities.
The result was an onboarding process with user account configuration plus support for the physical setup of the monitor. It followed the natural course of the initial UX events: setting up the monitor, installation, and finally account configuration.
Quick Events gave deeper context than text-based notes. Users could view their events as flags on a timeline.
We designed a comparison feature that allows the user to overlay one parameter over the other. We also added “Did you know?” facts to each parameter. This helped educate new users by giving them more context around each parameter.