How we work

We deliver great results by working closely with your team and aligning our efforts with your key goals. Our process is collaborative and iterative.

Our process

How we work

We deliver great results by working closely with your team and aligning our efforts with your key goals. Our process is collaborative and iterative.

Our process

Discover

A project typically kicks off with a discovery workshop, which is structured to help us gain an understanding of your project’s strategic goals, user roles and data. We strive to understand what each user role is trying to accomplish and the problems they are trying to solve. What decisions do they need to make and what workflows will they pursue while using your product?

Some typical deliverables:

Question boards
Workflow diagrams
Wireframes

Design

As we shift into design, we’ll share draft sketches to communicate and socialize our ideas with your team, and brainstorm together to define the optimal design direction. Using a collaborative process, we iterate through several design review cycles evolving from conceptual mockups to high resolution designs. We often incorporate usability testing to validate that the designs meet user needs, and adjust based on what we learn.

Some typical deliverables:

Initial sketches
Conceptual mockups
High resolution designs

Define

During this phase, we work closely with the development team to ensure the design intent is clearly communicated through the source files and that there is a sufficient level of detail provided. Different states and notes within the source file help direct the development, but we also have regular touchpoints to ensure we stay in sync with the development team.

Some typical deliverables:

Final high resolution designs
Source files (Sketch) with annotations
Clickable prototypes
Style guide

Deliver

While the development team continues to build out the product, we remain involved—working with them to provide any clarifications or design updates needed to ensure the product is built as intended. We also assist the development team by reviewing the product’s UI/UX in detail and identifying any areas where the product is not meeting the business goals or design intent.

Some typical deliverables:

Additional design states
Design optimizations
UI/UX review recommendations

Empathy & Expertise

Our process isn’t just about understanding your users, business goals and creating designs—it’s also about connections and people. We strive to meet your needs as a client, and empathy is essential to our process—both to understand your goals and the needs of your users.

 

We combine our expertise with our desire to understand your organization and what you are trying to accomplish with your product. This enables us to make intelligent design decisions on your behalf, and with your collaboration. It’s part of the reason clients see great value in our services, and why many of them return for additional engagements with us.

Our Agile Design Process

An agile approach allows us to seamlessly integrate into agile development teams. From daily standup meetings to sprint planning, we help teams to prioritize, gain visibility, build consensus, and track work against common goals.

If your team isn’t currently using agile methodology, we’ll integrate our process in a way that works for everyone. Contact us for more information.

READ MORE ABOUT OUR AGILE PROCESS:

Why We Adopted Agile Design

Our Agile Design Process

An agile approach allows us to seamlessly integrate into agile development teams. From daily standup meetings to sprint planning, we help teams to prioritize, gain visibility, build consensus, and track work against common goals.

If your team isn’t currently using agile methodology, we’ll integrate our process in a way that works for everyone.

READ MORE ABOUT OUR AGILE PROCESS:

Why We Adopted Agile Design

Some of Our Clients

Telefonica-logo
VisualIQ-logo
Fidelity logo
Havas logo
AstraZeneca-logo
GE logo

17 Minds • Abbvie • Agilone  •  Astra Zeneca  •  Attivio Software  •  AT&T  •  Baxter Healthcare Corporation  •  Bristol Myers Squibb  •  Cardinal/Allegiance Healthcare  •  Centocor Ortho Biotech  •  Cervello • Daiichi Sankyo  •  dLife  •  DecisionView Software  •  Dynogen Pharmaceuticals  •  Eli Lilly  •  Energy Points  •  Fidelity  •  Gartner Group  •  Genzyme  •  GE Healthcare  •  GlaxoSmithKline  •  Havas  • HealthCare Ventures •  Healthrageous!  •  IDC  •  Icosystem  • IMS Health • In4mation Insights •  Internap  •  InterSystems Corporation •  Janssen  •  Johnson & Johnson  •  Leapfrog Rx  •  Lifescan  •  Lucent Technologies  •  Massachusetts Institute of Technology •  Merck  •  Microsoft  •  Mitrix Software  •  Mobil Corporation  •  Northeastern University • Nestle Clinical Nutrition  •  Octagon Research Solutions  •  One-to-One Global  •  OptumLabs  •  Ortho-McNeil  •  PhaseForward  •  PNC Bank  •  QMedic • Recombinant  •  SensorLogic  •  Seravia  •  Simons Foundation •  Sony   •  Step Ahead Innovations, Inc. •  Success Factors/SAP  •  Telefonica  •  TempAlert •  TimeTrade • Tripod Education Partners • The Broad Institute  •  Unilever • Veracode  •  Visual IQ Software  •  Vitality  •  Weil Gotshal  •  Yieldbot Software