design thinking Tag

As UI / UX designers, we run into plenty of common misconceptions about design. There are a few we'd like to debunk. Myth #1: UI = UX. UI and UX are commonly mistaken as being the same...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] User personas in UX research In terms of user experience, a persona is a profile that describes a segment of a product’s target user base. It accounts for demographics,...

User experience with AI-powered products has been on our minds lately. We want to share some of what we've learned, and some questions for the UX community to consider. AI-powered products take many forms. A user...

Just wave your magic wand and make it look pretty! I can't tell you the number of times this has been said to me. Often, people don't realize that design doesn't just happen with a mouse...

I first heard the term "gamification" in 2012, when a friend of mine at design school suggested we incorporate game mechanics into one of our projects. Our project was an app which sought to encourage...