At GroupVisual.io, we run into plenty of common misconceptions about design. There are a few we'd like to debunk. Myth #1: UI = UX. UI and UX are commonly mistaken as being the same because they often...

The 16th Annual User Experience Conference (UXPA) was held on May 19, 2017 in Boston, Massachusetts. Over 1000 designers, researchers, managers and developers were in attendance, including our design team at GroupVisual.io. Presentation topics ranged...

At GroupVisual.io, user experience with AI-powered products has been on our minds lately. We want to share some of what we've learned, and some questions for the larger UX community to consider. AI-powered products take many...

While usability testing typically requires some extra time and budget, we have found the results to be well worth the investment. In most cases, a usability test greatly benefits the design. For example, when an...

I first heard the term "gamification" in 2012, when a friend of mine at design school suggested we incorporate game mechanics into one of our projects. Our project was an app which sought to encourage...