As UI / UX designers, we run into plenty of common misconceptions about design. There are a few we'd like to debunk. Myth #1: UI = UX. UI and UX are commonly mistaken as being the same...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] User personas in UX research In terms of user experience, a persona is a profile that describes a segment of a product’s target user base. It accounts for demographics,...

The 16th Annual User Experience Conference (UXPA) was held on May 19, 2017 in Boston, Massachusetts. Over 1000 designers, researchers, managers and developers were in attendance, including our design team at GroupVisual.io. Presentation topics ranged...

User experience with AI-powered products has been on our minds lately. We want to share some of what we've learned, and some questions for the UX community to consider. AI-powered products take many forms. A user...