We create value where user experience and complex data meet — when there is significant value if users can be better enabled to use their data towards better, faster decisions.
For our B2B software and technology clients, we design user interfaces. For many business software products, this means unraveling complex functionality and solving navigational issues, which may be impeding users from getting the full value from their investment in the software system. We bring rich graphics and visualization to bear in these challenges, using them as both navigation devices and to inform workflows with analytics.
In our work with enterprise and end-user organizations, we focus on making internal reporting more actionable through the design of rich, multi-tiered dashboards and decision support applications. We design and build using reporting tools already in place or using off-the-shelf products like Tableau, Qlikview and various charting and component libraries. Services include:
- Software User Interface & Visualization Design and Specifications
- Dashboard/Reporting Design & Implementations
- Front-end UI Development
- Business-to-Visualization (B2V) Training Program designed for analysts and report writers and anyone who needs to communicate better with data.
Find out more about B2V training→ - Business Data Framework Advisory and analysis for data warehouse design to ensure the right data is available to meet the end-users decision making needs.
Find out more about business data framework advising→
Our business-specific methodology for analyzing user needs can breakdown any business scenario. In addition, clients don’t need to teach us their business. Our team has extensive experience across both horizontal and vertical domains including these functional areas:
- Sales & Marketing, incl. sales pipeline and campaign & marketing spend analyses
- Finance & HR, incl. budgeting and financial modeling, succession, and compensation planning
- Manufacturing & Operations, incl. supply chain, resource utilization/capacity planning
- R&D, incl. project portfolio planning and management
- Executive, incl. strategic planning, risk modeling
And these verticals:
- Life Sciences
- Financial Services
- Healthcare
- Software & Information Technology
Great visualization and UI is not about beauty. The beauty is in the “ah-ha!” moment of insight. Neatly displayed metrics in traditional charts and graphs provide facts, but rarely supply the answers required to get to decisions. Knowing the amount of revenue generated thus far this quarter does not answer the questions “Am I likely to make my number?” “What are the key factors that will drive success or failure—certain customers, certain teams in a region or division, a bottleneck in the process?” “What/who/where should I focus?”
Our process to great visualization and insight merges the right brain process of understanding how people will perceive and use information and the left brain process of analyzing data for certain patterns and structures. We look for data that will tell certain stories and round out a narrative context.